What is Content Marketing?
According to Oxford dictionary:
con·tent mar·ket·ing
noun
A type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services. Social media is an integral part of content marketing"
We like dictionary.com's version better:
noun
Marketing that tries to attract customers by distributing informational content potentially useful to the target audience, rather than by advertising products and services in the traditional way: content marketing through blogs and email newsletters.
Why is Content Marketing Important to you?
Attention
Quality content brings quality attention.
Put the right message, with the right content, in front of the right people.
You won't just get a sale.
You will get a SUPER FAN.
Whatever you sell.
They will buy.
Because you know how to speak to them.
Humanize your brand.
Anyone can write a message.
Anyone can pick up a camera and push record.
Anyone can put together an ad.
Put a basketball in my hands, it's probably worth $20 and change.
Put a basketball in LeBron's hands, it's worth 2 million.
We are the LeBron of Content Marketing.
That is what we do.
Let us do that for you.
- John